Projects completed during my Graduate program in Design Management
DMGT 720 - Design Innovation Development and Marketing Strategies
We as a team of five wanted to better understand the needs around food deserts. But more importantly we wanted to understand the mindset surrounding healthy eating.
It was very important we learned why people were making poor choices about the food they ate and how to better provide them with healthier options as well as a reason to eat better.
Every day we choose what to eat, when to eat, and where to get the food. Influence is a crucial factor in making those decisions, whether based on time, friends, family, or early experiences in our lives. We instinctively try to create communities around food that teach us or allow us to teach others. Support systems that attempt to alleviate the stress of figuring out what’s for dinner.
SDES 704 - Applied Theory in Design
Our team wanted to understand the difficulties people have with being active. Based on what we learned, and how we understood that data, our approach was to focus on the passive or fun ways to engage people into participating in physical activities in their everyday life.
Street Pact is a way for a city, in this case the city of Savannah to encourage physical activity among anyone who walks down the street. At the core of the product lies the idea of fun and often nostalgia.
Street Pact is a passive way to burn some calories without actively perceiving it as a rigorous workout.
SDES 791 - Char-Broil
SCAD Startup - Week sprint
SCAD StartUp is a yearly event hosted by FLUX - the UX club in collaboration with SCAD+.
Students are challenged to come up with a product or service concept based on a theme, and are given a toolkit of product design and service design sources to utilize. Each teams final deliverables are presented in the form of a slide deck which they present to a panel of judges that serve as mock investors.
6 Judges - Students will present to a panel of judges from a variety of influential companies at the final pitch. Judges will offer critique and guidance on their projects.
30+ Mentors -Throughout the week mentors from within and outside of SCAD will be available for guidance on business ideas and design direction.
1 Week -7 days. 168 hours to work collaboratively as a team and create their own solution to the challenge presented at the kickoff.
DMGT 706 - Idea Visualization
Having a great idea is only part of the solution. So many great inventions are created, but most end up on the cutting room floor because it was not explained well to investors or customers. You have to create buy-in. Learning how to visualize ideas to better explain concepts is essential to convincing those with the keys to unlock the doors.
Design Managers operate the grey area between design and business. Using multidisciplinary skills to open lines of communication, they facilitate the creating and sharing of innovative ideas across various teams, building on insights and distilling those insights into the best design criteria.
Given a few days to research the effects of tax cuts on the GDP, the class was tasked with expressing an idea and backing it up with substantial facts. The infographic would be accompanied by a one minute video.
DMGT 702 - History and Interpretation of Innovation
Using the learning from the quarter we were asked to create teams of two and come up with an original innovation within a short time period to present. We chose to look at the issues arising in the new area of eSports. The video was created through a mix of pulled footage, a little extra motion graphics work, and added voice-over.
IDUS 711 - Contextual Research
Exploratory assignment to generate an umbrella question used to create a research matrix by gathering secondary research and creating a problem and opportunity statement.
You can see the full process book of our 8 week class assignment here.