Cooper Joél Penn

People are infinitely knowledgeable and infinitely teachable.

At the intersection is the solution to every problem,
but navigating it is a lesson in humility and patience.


Graduate Studies

Projects completed during my Graduate program in Design Management


DMGT 720 - Design Innovation Development and Marketing Strategies

With Contextual Research and Applied Theory in Design finished, we learned how to apply the process to the real world and dig into the business aspects of starting a new venture. This course presented the principles of project planning and implementation critical to forming a profitable and successful new business entity. We were tasked with developing original design concepts that would be viable on the market.



DMGT 706 - Idea Visualization

Having a great idea is only part of the solution. So many great inventions are created, but most end up on the cutting room floor because it was not explained well to investors or customers. You have to create buy-in. Learning how to visualize ideas to better explain concepts is essential to convincing those with the keys to unlock the doors.


Given a few days to research the effects of tax cuts on the GDP, the class was tasked with expressing an idea and backing it up with substantial facts. The infographic would be accompanied by a one minute video.

Design Managers operate the grey area between design and business. Using multidisciplinary skills to open lines of communication, they facilitate the creating and sharing of innovative ideas across various teams, building on insights and distilling those insights into the best design criteria.



SDES 704 - Applied Theory in Design

After the initial research, designers begin to go through the analysis and synthesis of what was captured in order to find solutions to various pain points within the system. We inform and guide the management of the design process distilling them into actionable solutions for application in the world.



DMGT 702 - History and Interpretation of Innovation

Using the learning from the quarter we were asked to create teams of two and come up with an original innovation within a short time period to present. We chose to look at the issues arising in the new area of eSports. The video was created through a mix of pulled footage, a little extra motion graphics work, and added voice-over.



IDUS 711 - Contextual Research

Exploratory assignment to generate an umbrella question used to create a research matrix by gathering secondary research and creating a problem and opportunity statement.


I want to solve social problems by creating innovative company strategies that can make a difference in people's lives.


Community Driven : Design Thinking


Senator Janelle K. Sarauw

Young, educated, gay, and Virgin Islands royalty, Senator Sarauw, then candidate Sarauw, had an uphill battle to the 32nd Legislature. With new ideas and a fresh take on policy, she is the obvious choice, but the majority pushed back-- A big challenge for all young Virgin Islanders desperate for change.

LUVU Brand

Let’s talk about sex. Certainly one of the more difficult subjects to discuss, however an important one when it comes to the health and well-being of a well adjusted person. A 10 year old brand that held a poor stigma needed to redesign its image drastically as the company went public. Learn how I helped make the transition.


Creative Projects


Idols of the Tribe




Culture Goals