My Vision

Social Change through Design.


I have realized in my career people are infinitely knowledgeable and infinitely teachable. The intersection of those two points is a lesson in humility and patience. An engineer will always attempt to solve a problem like an engineer, a designer like a designer, and a businessman like a businessman. Where I find passion is in facilitating the conversations between these incredibly knowledgeable people and allow them to function as a multidisciplinary team through sharing knowledge and perspectives otherwise ignored. If I can lead and drive these teams towards understanding, they will inevitably reach better solutions. Mediating this process is hard of course, and often uncomfortable. Critique, especially of someone's personal biases and beliefs, can be challenging to navigate, but it not so much the critique as it is building empathy. It is incredibly fulfilling when I facilitate otherwise stubborn individuals into utilizing empathy in their approaches to problem-solving. And I want to solve problems; problems with solutions that have a lasting impact in positive ways for people.

In closing, I wish to bring it back to the intersection of knowledgeable and teachable. Given how quickly trends shift, how vast in variety personalities are, and taking consideration of the variables that are present in the world, while I continue to find myself leading I also need to continue to learn, and that makes me an incredible asset..


Cooper Penn
Creative Director