Not Made for the Street
Slow is Smooth, Smooth is Fast
N2 Track Days was trying to showcase a lifestyle that was fun and more importantly, saves lives.
The motorcycle community, especially in Atlanta, is notorious for dangerous riding through the city. I-20 is notorious for riders "blasting" down the highway, zigzagging in between other motorists. Having just started riding with a motorcycle club in the city, I was in a position to reach an audience the north east company did not have easy access too as well as a passion for keeping my friends safe.
The collaboration was very successful in helping to educate an audience otherwise averted to riding on a closed track by creating a small closed marketing strategy offering discounts and classes for first-time track riders and changing how people thought about operating a motorcycle. More a personal passion project than anything else, the results were also lucrative.