Not Made for the Street

Slow is Smooth, Smooth is Fast


N2 Track Days was trying to showcase a lifestyle that was fun and more importantly, saves lives.

The motorcycle community, especially in Atlanta, is notorious for dangerous riding through the city. I-20 is notorious for riders "blasting" down the highway, zigzagging in between other motorists. Having just started riding with a motorcycle club in the city, I was in a position to reach an audience the north east company did not have easy access too as well as a passion for keeping my friends safe.

Our friend Bryan Houston was in an accident when a car turned out in front of him. After a few harrowing nights, and multiple surgeries he is now back on his feet, but forever changed.

The collaboration was very successful in helping to educate an audience otherwise averted to riding on a closed track by creating a small closed marketing strategy offering discounts and classes for first-time track riders and changing how people thought about operating a motorcycle. More a personal passion project than anything else, the results were also lucrative.